What
you should not do. . . (spamming the search engines)
There are several things, considered "spamming", that you can do to try to
get your page listed higher on a search engine results page. Basically, you
should never try to trick a search engine in any way, or you risk being
blacklisted by them. Since the majority of your traffic will come from search
engines the risk far outweighs the benefits in the long run. Below is a list of
the more common things we recommend that you never do when trying to achieve
better listings.
Do not:
-
Do anything to trick the search engines into listing your site
better. If what you are doing is not listed as one of our
search engine tips the search engines will likely view it as spam and
penalize you.
-
List keywords anywhere except in your keywords meta tag. By "list"
we mean something like - keyword 1, keyword 2, keyword 3, keyword 4, etc. There
are very few legitimate reasons that a list of keywords would actually appear on
a web page or within the page's HTML code and the search engines know this.
While you may have a legitimate reason for doing this we would recommend
avoiding it so that you do not risk being penalized by the search engines.
-
Use the same color text on your page as the page's background
color. This has often been used to keyword stuff a web page. Search engines can
detect this and view it as spam.
-
Use multiple instances of the same tag. For example, using more
than one title tag. Search engines can detect this and view it as spam.
-
Submit identical pages. For example, do not duplicate a page of
your site, give the copies different file names, and submit each one. Search
engines can detect this and view it as spam.
-
Submit the same page to any engine more than once within 24hrs.
-
Use any keywords in your keywords meta tag that do not directly
relate to the content of your page.
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