Flash itself is not the problem. The problem is how it is used. The 2 largest
problems with how Flash is used are:
1.Flash is often used on home pages as a "splash" page. The problem with
these splash pages is that many times they are made entirely from Flash, which
the search engines can't index. That means your splash page will not get listed.
Your best bet search engine wise is to avoid submitting any page that is made
mostly of Flash. If you must submit a page that is mostly Flash you can improve
your chances of getting listed by to adding as much
page copy to the page that you can. You should also make sure you have good
meta tags and
title tag.
2.Hyperlinks made with Flash can't be spidered by the search engines.
Normally, when you submit a page to a search engine you can expect the search
engine to follow the links on the page you submitted and spider the rest of your
site, which is a good thing. Unfortunately, unless you have (or add) standard
HTML hyperlinks to the other pages of your site none of your other pages will be
able to get spidered by the search engines, which is a bad thing. An easy way
fix this problem is to create a site map page uses standard HTML links to link
to every page on your site. Then add a standard HTML link on each page of your
site that links to the site map.
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